A Tagged Image File Format is a file format for storing images losslessly.
A statistical method in which two variants of the same activity are compared against each other (typically with several variants), one at a time, and the most effective variant is selected.
A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.
A digital image captured by a digital camera or scanner that has not been processed in any way by the camera software.
Vector graphics are made up of two sets of points: control points (which determine shape) and anchor points (determining length). Anchor points attach geometry to form a shape like a ball or a heart.
The way that a user navigates through a website, app, etc.
A technique used to sequentially present items in a list or other data set that are too long to display at one time.
CMYK is a colour space created for the printing process. It stands for Cyan Magenta Yellow Key (black).
A group of rules, guidelines, and/or standards designers use when producing artwork or branded projects ensuring that they have the desired appearance and are compliant with usage guidelines.
A type of font designed to imitate handwriting.
Framing consisting of cutting off or obscuring most of the surrounding of a subject, removing distractions from the background and emphasising the subject.