The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
The relative lightness or darkness of a hue.
An iterative process that designers use to understand the user, challenge assumptions, and redefine the problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.
A colour that appears to be pure and lacks any lightness (or tone) or saturation.
An abbreviation for Portable Document Format. The PDF format was originally developed to share documents between different operating systems in the late 1980s. Any text document, image or page layout can be saved as a PDF file that includes all of the font information needed to display it without losing quality.
A unit of measurement that equals 1/6 of an inch, or 1/72 of a foot.
The distance from the baseline to the top of a capital letter, number, or other upper-case glyphs.
A sequence of user actions on a website. In UX design, it's important to note the order in which users interact with your site so you can redesign it for optimum usability.
A Tagged Image File Format is a file format for storing images losslessly.
The name, logo, and other identifying information at the top of a newspaper or magazine publication.
A logo which is usually a combination of text and graphic imagery that acts as the company's symbol.