Typography

The art and technique of arranging type to make written language legible, readable, and appealing when displayed.

More terms you might want to know

Font Colour

Also known as text colour, is a visible attribute of text determined by the combination of text and background colour.

Typography

The art and technique of arranging type to make written language legible, readable, and appealing when displayed.

Pagination

A technique used to sequentially present items in a list or other data set that are too long to display at one time.

Copy

The written information that accompanies a design.

PSD File

A digital file created in Adobe's illustration and photo manipulation software Photoshop. PSD files are used to edit images, create graphics, art, icons, images, among a plethora of other things.

Monogram

An iconic design that is made up of two or three letters.

Landing Page

A standalone web page with content intended to capture a visitor. Often, it has the same URL as the website's home page and is used in paid or sponsored search engine marketing (known more commonly as pay-per-click) advertising campaigns.

GIF

A file format that supports both static and animated images. It is a popular file format on the internet and social media due to its wide colour support, portability, and animating capabilities.

Card Sorting

A UX design technique in which you divide your users into groups, show them cards with different names for unrelated objects and ask them to categorise them.

Composition

An organised arrangement of elements used for a particular purpose, such as to create striking visual effects or to convey information effectively. Good composition is achieved through different methods, such as placing figures or objects in a scene, revising and simplifying lines and shapes that make up a figure, and arranging multiple figures or objects into meaningful relationships.

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