The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
Colours on the opposite side of the colour wheel to warm colours. Typically bluish in tone, such as blue or green.
A symbol that is used in the design industry to give a more personal touch. Lettermarks can be an individual's name or initials that are cleverly designed and incorporated into a company's logo.
A field of study that aims to understand the user experience of a product or service. Conducting UX research includes interviewing, observing, and surveying users. Understanding the user experience is important because it helps designers understand how to design a better product that will be more appealing and usable for people.
Also called a line break, when you want to keep the text in one paragraph and not follow it with an airy space.
The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
The name, logo, and other identifying information at the top of a newspaper or magazine publication.
The unused or empty space in a composition of images, either two-dimensional (as with paintings) or three-dimensional (as with sculptures).
A type of font that comes pre-installed in an operating system.
Scope creep is when the scope of a project starts to grow without any agreement on how it's going to be paid for. Creep happens because items and features are tacked on top of the original scope of work agreed upon in the original contract.
A measure of the height of a set of text on an element.