The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
The area of negative space around and between elements in a design.
A PNG (Portable Network Graphics) file is a bitmap image format that has been designed to store images with an alpha channel. This format is primarily used for transparency so that it can be placed over other graphics in many design applications.
A selector that can be applied to any HTML element. ID should be used when designing for a single instance, such as using the id="main" attribute on an <h1> tag.
A specific set of colours, usually with a limited number of values, chosen to suit the needs of a particular design.
A logo, symbol, design, or pattern used to promote and distinguish one's brand or company from others.
The portion of a letter such as y, p, q or j that hangs below the baseline of the text.
The measure of a device or computer system's ability to capture fine detail. A higher number of pixels can provide more details and finer images on the screen.
A collage consisting of images, colours and text that is assembled to convey an idea or theme.
A graphic representation, such as an icon, of a company or brand. Pictorial marks can be used on marketing materials to communicate the intentions and personality of the company. Factors such as colour, placement, and shape are significant in how the general public perceives a pictorial mark.
A generic term for adding colour to an image. A tint can be applied by darkening a colour to create different shades or lightening the saturation, creating a washed-out look.