Vertex

The meeting point where two lines cross.

More terms you might want to know

Colour Theory

The study of how colours are related to one another. It is about how we see colour, mix and modify it (according to our needs), and put colour together to achieve the desired mood or atmosphere.

Small Caps

Small uppercase letters, generally about half as tall as regular uppercase letters.

Hard Return

When you need to break a line of text and start on a new line in a text box.

Monospace

A style of typeface that uses a width-to-height ratio of 1:1.

UX Audit

A discipline that analyses the usability of an application by assessing its interaction design and user experience.

Slab Serif

A type of serif, characterized by large x-heights and thick, blocky strokes with little variation in width.

Die Cut

A type of print/design created with a metal stamp to create a shape out of paper using a die cutting machine. Die cuts can be used in apparel, home decor and promotional products.

Debossing

A design or decoration impressed into the surface of a material.

Brutalism

A style of architecture and design that was popular in the 1960s and 1970s. Brutalist buildings are typically characterised by durability, simplicity, and an emphasis on form following function. Brutalism is not a single style but an umbrella term for architecture with a stark and futuristic look.

User Research

A field of study that aims to understand the user experience of a product or service. Conducting UX research includes interviewing, observing, and surveying users. Understanding the user experience is important because it helps designers understand how to design a better product that will be more appealing and usable for people.

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