Design Glossary

Letterpress

A printing press that uses movable type and punches to make impressions on paper.

Ligature

A form of typographic ornament used by a type designer for decorative purposes. Common ligatures are based on joining two or more letters together, often with figures embedded in the design

Link

A prominent design feature of web applications. Links can be used to navigate websites, provide shortcuts to content, or change views within a web application. These links allow for ease of access and save time when users need to find information or use services from other domain names.

Load More Scrolling

A design technique employed on websites and mobile apps that encourages users to scroll to view additional content.

Logotype

The typographic presentation of a company's name in a stylized form.

Lorem Ipsum

A type of text used as filler or placeholder text. Since the dawn of time, it has been around and is sometimes erroneously referred to as "a nonsense sentence used by printers who have run out of typesetting space".

Lowercase

The designation of a set of character encoding styles for glyphs that are not capital letters.

Margin

The space that an item has around it.

Masthead

The name, logo, and other identifying information at the top of a newspaper or magazine publication.

Material Design

A design language developed by Google. The goal of Material Design was to create fluid, natural movement for users on any platform they happen to be using.

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