Design Glossary

Microcopy

The small, non-essential text that appears on an interface. It has been set up specifically to be short and concise to draw attention to an essential user experience.

Miller's Law

An observation in Psychology that suggests that the number of mental objects the average person can keep track of is seven (plus or minus two).

Minimum Viable Product (MVP)

A term that means the smallest amount of work that can be done to move a project forward.

Mock-up

A non-functional first draft of a design.

Monochrome

Designs that are created in one colour. It can be any colour, but the whole design will range from light to darker shades. As the name implies, it is typically a single hue, with black and white also being typical combinations for this type of design.

Monogram

An iconic design that is made up of two or three letters.

Monospace

A style of typeface that uses a width-to-height ratio of 1:1.

Mood board

A collage consisting of images, colours and text that is assembled to convey an idea or theme.

Negative Space

The unused or empty space in a composition of images, either two-dimensional (as with paintings) or three-dimensional (as with sculptures).

Onboarding Flow

The process of a new user being brought in to a new product. The design for this process aims to have an effective, efficient, and engaging user experience.

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