Design Glossary

Trim Size

The width and height of a document, after having been cut down to size from a larger sheet.

Type Classification

A system used to describe and identify typefaces by their basic visual characteristics.

Type Properties

The attributes of a typeface. Type properties include weight, width, colour and x-height.

Type Size

The height of a font, measured in points or pixels.

Typeface Design

The art and discipline of putting together set of typefaces into a harmonious and readable type system. A typeface designer spends much time considering many things such as clear visual message, readability at different sizes, legibility at small point sizes, ease of use for printing processes on its own or over the top of other fonts.

Typesetting

The process of arranging type to make written material readable. The arrangement of type involves decisions about individual letters and words (e.g. line spacing, letter spacing, and word spacing) and more significant page layout decisions (e.g., margins, headline position on the page).

Typography

The art and technique of arranging type to make written language legible, readable, and appealing when displayed.

Uppercase

Also known as caps, a type property that specifies that all letters in a body of text are capitalised.

Usability Testing

A process in which subjects use a product or service under test conditions and report their experience.

User Flow

The way that a user navigates through a website, app, etc.